Rani Jarkas

Many times, we all believe in a saying, that is, "seeing is believing". This just proves that people prefer to believe what they see with their eyes, because it seems more real. Under this premise, brand visual identification logos appeared.

The seemingly simple company promotional brochures are an important member that can contain the most detailed information, and brand visual identification design is not a very simple thing. Many times, its implementation also involves various factors. In addition, certain design principles must be followed to ensure that the designed company promotional brochures meet the standards that the general public can accept.

So, let's talk about the principles of this kind of promotional brochure in detail.

First, the most important brand visual identification design principle is that it needs to be closely in line with reality, and it must not be divorced from reality, let alone design something that is completely unrelated to the real society. This kind of company promotional brochure design plan is the most unsuccessful, and it is also the most common mistake made by major design companies.

Second, determining a clear target for company promotional brochures is a very important principle in the production of promotional brochures. This requires the company promotional brochure company to first have a detailed understanding of the company that needs promotional brochures, and then choose patterns, colors and fonts based on its nature. For example, the logo of a medical institution generally chooses a snake, which is a classic and iconic pattern. Therefore, when seeing this logo, everyone will preconceivedly think that this logo is related to the medical institution, and this can achieve the purpose, and the basic function of the logo can be reflected.

Third, many company promotional brochure companies will pursue novelty too much when designing, but abandon some traditional and classic elements. The consequence of doing so may be a temporary great success, but with the development of time, once these novel elements are outdated and do not have the characteristics of durability, it will cause the entire company promotional brochure to lose its luster.