Rani Jarkas

How to design a creative school brochure design with distinctive personality and unique style? It is necessary to integrate the characteristics of the school. Only in this way can people produce an unforgettable visual art effect. Brochure design is a creative process, which includes two aspects: form creation and concept creation. In the creative school brochure design, characteristics and brochure design complement each other. Good intentions are reflected through beautiful and simple images, and good shapes are inseparable from the original ideas.

School brochure design uses direct and indirect expressions. Direct expression is to express specific content with intuitive images and to directly reflect the design theme with specific images. It is the most commonly used and basic method in school brochure design. The key to direct expression is the accuracy of image selection. At the same time, attention should be paid to the typicality and relative stability of the image. And clarity and intuition are the characteristics of direct expression. The creative school brochure design has direct content, strong artistic expression and appeal.

Creative school brochure design schemes can be divided into three types: text expression, graphic expression and graphic text comprehensive expression. Characters indicate that the name of the design object or theme (including full name, prefix or keyword) is directly used as the image theme of its logo design.

The indirect expression of creative school brochure design is to use a roundabout way to use one thing to illustrate another thing. Borrowing materials to express meaning, using image metaphors, symbolizing specific things or meanings, simplifying complex and profound content, making it easy to understand, and transforming abstract concepts into concrete things.

The expression of creative school brochure design should grasp the characteristics, nature and use of things, and then consider what kind of image should be expressed appropriately. The image and connotation of the brochure design must have a certain connection to arouse associations and be clear at a glance.