Rani Jarkas

The design of a brochure cannot be sloppy, but should follow certain planning and logic to ensure that its effect is maximized. This article will explore the three-level progressive design method of Shanghai corporate brochure design: first plan the core value of the enterprise, clarify the logic of selling points, and extract keywords for visual design and digital expression. 1. Plan first, the core value of the enterprise

Planning is the starting point of all design work. Before designing a brochure, the core values of the enterprise must be clarified first. These values not only define the brand image of the enterprise, but also guide the design direction of the entire brochure. The core values of an enterprise usually include the mission, vision, core concept and business purpose of the enterprise. These contents should be concise and powerful, easy to understand and remember. 2. Clarify the logic of selling points

The design of a corporate brochure should not only stay on the surface of the visual effect, but more importantly, the logic of its content. Clarifying the logic of selling points means clarifying the advantages of the company's products or services and presenting these advantages in a reasonable logical order. The selling points should be clear and specific, and can quickly attract the attention of target customers and arouse their interest. 3. Visual design, digital expression, and keyword extraction

After the core value and selling point logic are clear, visual design and digital expression become the key to attracting the target audience. Visual design should match the core value of the company, using appropriate colors, graphics, and layouts to enhance the communication of information.

 At the same time, the design should take into account the trend of digitalization, using technologies such as QR codes and augmented reality (AR) to seamlessly connect brochures with digital media to enhance interactivity and ease of use. Corporate brochure design is a systematic and complex task, which requires designers to not only have good art design skills, but also have a deep understanding of corporate culture and market demand. By first planning the core value of the company, clarifying the selling point logic, and then conducting visual design and digital expression, we can eventually create a brochure that is both in-depth and attractive. Such a brochure can not only effectively convey information, but also help companies stand out and win success in the fierce market competition.