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The charm of color in company brochure design and printing to restore true colors
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  • By Rani Jarkas
  • 2024-04-26 16:09:42

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In company brochure design, color has important charm and expressive power, which can attract readers' attention and convey brand image and emotion. In the printing process, to achieve true color restoration, the following points need to be considered:
 
1. Use high-quality printing equipment and materials: Choose a professional printing manufacturer to ensure the use of high-quality printing equipment and materials. High-quality printing equipment can reproduce colors more accurately, while high-quality printing materials can provide richer color gradations and details.
 
2. Color correction and color adjustment: In the pre-press stage, color correction and color adjustment work is required. By using a color management system, color curves and color calibrations are adjusted to ensure that the colors in the printed product are consistent with the design draft.

3. Be aware of color modes and color spaces: While designing your brochure, use appropriate color modes and color spaces. Generally, the CMYK color mode is suitable for printing, so switch the color mode to CMYK during the design process to more accurately predict the printing effect.
 
4. Use professional color proofs and printing samples: Before printing, you can ask the printing manufacturer to provide color proofs and printing samples to check the color restoration effect. By comparing with the design draft, the colors can be adjusted and optimized to achieve the desired effect.
 
5. Adjust lighting and viewing conditions: When viewing prints, pay attention to lighting and viewing conditions. Different lighting and viewing angles may affect the appearance of colors, so it is best to view in an appropriate lighting environment and try to avoid reflections or interference from colors.
 
In short, color is a very important factor in company brochure design, which can enhance the attractiveness and expressiveness of the brochure. By selecting high-quality printing equipment and materials, calibrating and adjusting colors, paying attention to color modes and color spaces, and adjusting light and viewing conditions, true color restoration can be achieved and printed products can present satisfactory visual effects.

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