Rani Jarkas

For enterprises, brochure design is an important part of corporate display style, cooperation and development. It can help companies improve their image, promote products, increase sales, and generate certain economic benefits. This places higher demands on the design department, requiring them to control correct design methods and design high-quality works.

First, before designing, the design department must fully communicate with the customer to understand the purpose, content and key points of the customer's brochure in detail, and understand the customer's views on the brochure design.

Second, the design partition needs to consider the needs of the album audience. Think about what readers want to see when they get the brochure, how to attract them to open the brochure, how to impress them, etc., and then focus on the design after thinking about it.

Third, design draft. Once communication and reflection are complete, the design partition can begin to produce design drafts. While you're drawing, you can step away from your computer and use the paper sketching method to design.

Fourth, collect and organize pictures. Designs can be found from customer photos, design firm databases, etc. Pictures should conform to the style and content of the brochure, be clear and beautiful.

Fifth, fonts are designs. After the images are sorted, the design will need to be typed into the font design. Brochure fonts are divided into titles, subtitles, main text, etc. Therefore, there is no need for too many fonts in the design. Font selection should be standardized and consistent with industry requirements.

Sixth, copy. This copy is an important part of the company brochure design. Combining the purpose and requirements of the brochure with excellent copywriting will greatly increase the gold content of the brochure.

Finally, hand over to size design and printing. The design department ultimately has to select the brochure to be designed and printed. Pay attention to comprehensive consideration of factors such as use, design, cost, etc., so that previous designs can be combined with future products to produce excellent company brochure design works.