Rani Jarkas

Broadly speaking, network promotion is an enterprise or online marketing technology carried out by enterprises or individuals through the Internet. Enterprises or individuals begin to use the Internet to let more people understand the products, so that the products can obtain orders on the Internet. Call it internet marketing.

Generally speaking, online promotion is a promotion method that takes products as the core content, establishes a website, and then displays this website to consumers through various free or paid channels. Common free website promotions include posting posts, exchanging links, B2B platform website building, blogging, and new media marketing such as Weibo and WeChat. Paid promotions include Baidu promotion, Soso promotion, Google promotion, 360 promotion, Sogou promotion, etc.; in a narrow sense To put it bluntly, the carrier of online promotion is the Internet. Promotion without the Internet is not considered online promotion; it can be divided into two types: ① improve your own user experience, ② promote by word of mouth and using Internet platform tools.
 
Current situation and prospects Editing purpose
In a narrow sense, online promotion refers to a kind of publicity and promotion activities carried out through various means based on the Internet to achieve the effect of increasing brand awareness. Like traditional advertising, the purpose of online promotion is to increase one's own exposure and maintain the brand; online promotion in a broad sense can also be understood as online marketing.

importance
Although e-commerce has been developing in China for more than ten years. However, its derivative industries such as search engine optimization and online promotion are still a new concept; domestic professional companies and professional talents are in short supply and cannot meet the existing industry development needs. Strong companies often spend money for promotion, while most small and medium-sized start-up companies achieve the purpose of increasing brand awareness through targeted and low-cost online promotion. According to the different needs of each enterprise, Different promotion plans have been formulated based on characteristics and achieved certain results.

effect
With the successive introduction of relevant national support policies, support for the e-commerce industry has continued to increase. The e-commerce industry, with its low cost and no geographical restrictions, will definitely have a great impact on traditional industries. Many companies that were previously engaged in traditional shopping have also opened shopping websites and promoted them through the Internet. With the continuous development of e-commerce, the few online promoters are becoming more and more important.

trend
The number of employees in traditional enterprises has already reached saturation, while the demand for employees in the e-commerce industry continues to increase. The layoffs of personnel in traditional industries are in sharp contrast to the extreme shortage of e-commerce personnel, and the gap will continue to widen at an extremely fast speed. It can be concluded that the industry that is the first to engage in e-commerce will become a leader in the e-commerce industry based on its market share and experience accumulation in the future, while those who engage in related industries will be the leaders in the e-commerce industry. Elder, expert figure.