Rani Jarkas

The content of corporate brochures is ever-changing. Whether it is based on design skills or details, all media are used to carry corporate culture and promote external publicity to increase visibility. Each company has its own cultural characteristics, so Designers must pay attention to refine the relevant elements and characteristics of each enterprise based on its internal culture and strategic direction.

What should a good corporate brochure look like? What are the key points that need to be paid attention to when designing?

1. First determine the overall publicity direction, analyze the customer's own characteristics and advantages, what is the ultimate use of the corporate brochure, what are the core appeals, etc., and finally organize it to form a concise and concise logical copywriting framework, so as to form a main line that can clearly Only with clear expressions can the album design attract readers' attention.

2. After sorting out the determined copywriting framework, integrate the company’s VI standard fonts, standard color matching and other specifications to achieve a consistent tone with the corporate image. Through careful planning and design, the content of each page will ultimately appear consistent with the corporate image. , thus highlighting the characteristics of its own advantages and being able to stand out from its competitors.

3. In today's wider scope of information dissemination, more and more companies attach importance to the construction and development of corporate culture. Whether it is the promotion of corporate image or the promotion of product catalogs, they need to be combined with corporate philosophy. Only clear concepts and Ideas can be more comprehensive in terms of design style and information display. Through comprehensive information refining, the simple style is more direct and straightforward. Therefore, for a good brochure production design, it is crucial to plan and arrange the content properly during design.